GOOGLE PARIS EVENT
Last week, Google France invited its biggest clients of the travel industry to discuss new marketing tendencies at their Paris office. As a major digital travel innovator, Sépage was invited to share insights about new technological trends. Over the course of the presentation, Milan Stankovic, Sépage’s CEO, gave a sneak preview of ReOne, a semantic search engine dedicated to travel search, which is due to be released this fall.
REONE, THE FUTURE OF TRAVEL SEARCH
ReOne is the latest innovation from Sépage R&D team, resulting from years of academic research in social and semantic web domains. It enables travel websites’ users to easily find holiday destinations through natural language queries.
The unique technology behind ReOne relies on public knowledge graphs exploration, enabling users to find their future holiday destination by searching for specific concepts : location, activities, geography, etc. For instance, with a user searching for “beach and cocktail bars, anywhere in Asia”, ReOne would crawl thousands of different public data sources to find destinations where these concepts are combined, and retrieve these destinations from the website’s catalogue of offers.
ReOne was designed to easily integrates to travel websites’ as an on-site search device, to enhance user experience and improve the websites capacities to respond to users complex demands. According to an Expedia study, travelers search for information on 38 different websites before booking a vacation.
Currently in beta test, ReOne will be integrated to Sépage’s existing technological offer, a suit of features aiming at augmenting the marketers’ capacity to efficiently understand and address modern consumers.